Should I use the translation feature or location targeting? (CTB)

We have integrated the Countdown Timer Bar App with our translation App, Translate & Currency. With this feature, you can translate the text on the bar into the various languages your website supports.

However, some merchants are not sure whether they should translate the bar into other languages OR create multiple bars in different languages. Here are two use cases to help you decide.

Use Case #1:

If you want to present the same content on the bar for all your website visitors regardless of their locations.

For example, you want to display "10% off all shirts" in every language.

Feature to Use:

You can use the translation feature to translate the text into the languages that you want to support. See this guide for help setting up the bar translation.

Use Case #2:

You have different shipping offers for different locations, for example:

1. Customers in the US should see: "Get 10% OFF for orders over $50"
2. Customers in Mexico should see: "Get 10% OFF for orders over $100"

Feature to Use:

You should NOT use the translation feature in this case since the content itself is different. One is for $50 and the other for $100. In this case you would need to create 2 bars, and target them to the relevant market. Since you are making a bar specifically for Mexico, you can go ahead and write it in Spanish, instead of using the translation feature.

1. Bar A:  "Get 10% OFF for orders over $50"
2. Bar B:  "Obtenga 10% de descuento para pedidos superiores a $100"
3. Target each bar to the relevant market using either Visitor Location or Shopify Market targeting.

See this guide for help deciding between and setting up the Visitor Location targeting and Shopify Market targeting.